NEWS: Worldwide Image Use - SIGG Drinks Bottles, Switzerland

February 04, 2017  •  Leave a Comment

Hello sports fans,

Recently I was informed by my picture agency, Action Plus Sports Images, that one of my images taken at the 2015 Slalom World Championships held at Lee Valley White Water Centre, London, is to be used by SIGG drinking bottles in their promotions.

SIGG drinking bottles started over 100 years ago in 1908 in the city of Bie/Biennel, Switzerland and are made of reusable aluminium. Their original and elegant design was recognised with a permanent collection at the New York Museum of Modern Art (MoMA) in 1997. Many of the world's film stars and super models confirm their status as a 'must-have' life accessory. 

As part of their continued involvement in water sports, they sponsor Jan Benzein and Franz Anton of Germany in the Men's Canoe Double (C2) which is where our paths came together. Jan and Franz competed in the 2015 World Canoe Slalom Championships where I was shooting on behalf of Action Plus Sports Images. I was fortunate enough to capture Jan and Franz crossing the finishing line in final of the C2 Men and winning the World Championship. The joy on their faces after they realised they had won is what all sports photographers seek, the emotion of being the best in the world.

19.09.2015. Lea Valley, London, England. ICF Canoe Slalom World Championship. Day 4. C2 Men, Franz Anton (GER) and Jan Benzien (GER) cross over the finish line in the C2 Men and show their excitement in coming in first place and ultimately winning the Gold Medal.

I believe SIGG saw something in this image that related well with what they wanted to portray as a world leading international drinks bottle manufacturer and distributor. Through negotiation with my picture agency, they were able to secure a license to use my image worldwide. The image will be used on their sales tags attached to their bottles and social media, so next time your looking for a drinking bottle and come across SIGG, take a moment to view the literature that comes with the bottle. More information about SIGG drinks bottles can be seen on their website.

Regards

Xcite Images

 


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